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Alea Fairchild – Strategic Views

Alea Fairchild – Strategic Views

Monthly Archives: August 2016

Why we love the Olympics

03 Wednesday Aug 2016

Posted by afairchild in Uncategorized

≈ 1 Comment

Tags

motivation, Olympics, sport

In two days time, many in the world will be watching the Opening Ceremonies and the Olympic sporting events in Rio.  There are some folks who basically take the time off to sit on the couch and watch, and there are some who leave their (host) country to get out of the way of it.  Broadcasters dedicate much time and resources to it. Some athletes dedicate a good portion of their career to it. Why do we feel the way we do about this event?

The Olympic movement is something many do not think about in their interest and spectatorship of the Games. The movement blends sport with culture to create a standard of friendship, solidarity and fair play.  But what you see and hear right now about doping, lawsuits, financial imbalances, etc misses the point of competing.  It is a special moment where you come together with others for the joy of a sport you love and the will to do the best you can with others striving for the same.

In my own life, I have experienced it in several ways.   My sister was a volunteer in the Games in Los Angeles when we were younger.   I had the pleasure of competing nine years after the Sydney 2000 Olympics in the same venue for the World Masters Games. And I was in the audience for the weightlifting in the last Summer Games in London 2012 with several friends competing and several friends  working as volunteers for that Games as well.   For the athletes, it can be an overwhelming experience with more people watching you compete than ever before in your life.   And it is life changing, and athletes use it as stepping stones to their next phase of their careers, regardless of the outcome.

I love watching it as an athlete, knowing how hard they have worked to get there and knowing it is more than about the medals (although damn it, everybody wants one!) but about getting there and showing your stuff.  I love it as a spectator, for sports that only see once every four years, that get me motivated to try it.  And as a marketer, I see many opportunities from it.

Are you going to watch?  Why do you watch?   Think about it, you might be surprised what your motivation is……

 

 

 

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Why it is more than cultural differences for the millennials

02 Tuesday Aug 2016

Posted by afairchild in Uncategorized

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Tags

culture, expectations, hiring, millennials, norms

I read a BBC article yesterday on how millennial preferences are driving recruiting differences for graduate student hiring for firms such as KPMG, Goldman Sachs, and Deloitte.

These are folks that can be impatient and self-serving (require instant feedback and reassurance), yet they are also the fuel that drives the engines of firms that need their grunt work.   The question is: Can they do grunt work?  Will they stick around for the hours required to get them up to speed for what they did not learn in education?

I say this as universities make it far too easy for them these days to graduate with little or no empirical skills.  Firms now have to retrain these graduates to be the kind of workers they need, which is a larger investment than they have had to make in the past, because of the millennial expectations on how they work and what they do.

This article, also published on the BBC website,  gives part of the issue. I just taught a summer school class for a group of study abroad students visiting here in Belgium from the US.  They found two things difficult about doing an internship:  being in the workplace for a full workday and not being told exactly what to do. They also felt that they were not important enough to the organisation (as interns). One of them commented they felt irritated that they could have spent their time on something else personal when in a slow period in the office. And dressing for work, vs comfortable clothing, was something else they had to get used to.  Granted these were US students in an international environment, but it was more than a growing up issue, it was an expectation that work and personal life are one in the same thing. And that they have immediate value to the organisation on day one and should be properly cared for.   I have to admit that in an organisation, being welcomed on the first day and made to feel part of the organisation is important in adapting to the culture of the firm.

My point is that we do not teach students how to succeed in the workplace, we only teach them basic skills.   Doctors are trained in medical schools, but intern in hospitals. Lawyers come from law schools, but do initial stages with law firms.   So why don’t we have a transition programme for business students beyond trainee programmes for specific fields?  It is fairly clear to me that if we want the millennials to help us adapt the future of work for the next generation, we need to provide programmes to get them integrated and engaging so we can change the culture to suit both parties going forward.

Just my two Euro cents.

 

 

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