I just had a reasonably interesting privacy experience, and I wanted to share it with you. As many of you know, I am active in privacy research. I had just watched a very interesting business show on TV, and went to look at the website for the programme. At the very bottom of the page, there was a floating tab entitled ‘Cookie Consent’. So, I was curious and clicked on the floating tab. What came up was a list of cookie requests for that page, and a switch where I could opt out for all cookies. I then opted-out, but one company in particular required that I went to their site for opt-out request.
This company was BlueKai. On their page, you can opt-out, but you also get a whole sales pitch on the BlueKai’s Consumer Initiatives and why they treat data in an ethical way. I was intrigued enough to go through their sales pitch, and actually was impressed about how they go to market by highlighting their privacy relationships, transparency and choice. I sure wish other marketing companies saw the light in this regard. It also made me more respectful of the companies working with them, which is a first order privacy factor. Interesting business model…..
Alea Fairchild - Strategic Views 