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Alea Fairchild – Strategic Views

Alea Fairchild – Strategic Views

Tag Archives: business model

Creating an industry out of the unwanted tasks….

07 Saturday Jan 2017

Posted by afairchild in Uncategorized

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benefits, business model, contractors, gig economy

I was re-reading the Fast Company article on the gig economy and the results of the Workforce for the Future report by the Aspen Institute when I came across this comment and had to stop and think for a minute. “According to 2016 Workforce for the Future Survey, having gig positions means they are able to onboard new talent and off-board unneeded skills without the burden of employment taxes and paperwork.” So if we are talking about only employing for the core competency of the business, then all the rest would be outsourced to contractors.  OK, but….

There is already a business model of outsourcing components of functional activities (bookkeeping, human resources elements such as getting work permits, etc) from enterprises to specialist firms.   As we create the gig economy, there is more than likely to be a market for unneeded skills as a commodity, perhaps as a Service (UNSaaS?).

What if someone would create a marketplace that consolidates all of the freelancers with those unneeded skills so that they could commoditize them and offer them as a bundled service with other elements, like the foresaid bookkeeping and permit acquisition? And this marketplace, based on the amount of work contracted through the marketplace (tiered model), could be the one to offer benefits for the contractors?

A thought.   I am always on the lookout for new business models, perhaps this one is an interesting structure……

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Selling cookies and privacy – thumbs up for BlueKai

27 Friday Dec 2013

Posted by afairchild in Uncategorized

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Big data, BlueKai, business model, cookies, privacy, selling

I just had a reasonably interesting privacy experience, and I wanted to share it with you. As many of you know, I am active in privacy research.   I had just watched a very interesting business show on TV, and went to look at the website for the programme.  At the very bottom of the page, there was a floating tab entitled ‘Cookie Consent’.  So, I was curious and clicked on the floating tab.   What came up was a list of cookie requests for that page, and a switch where I could opt out for all cookies.   I then opted-out, but one company in particular required that I went to their site for opt-out request.

This company was BlueKai. On their page, you can opt-out, but you also get a whole sales pitch on the BlueKai’s Consumer Initiatives and why they treat data in an ethical way.  I was intrigued enough to go through their sales pitch, and actually was impressed about how they go to market by highlighting their privacy relationships, transparency and choice.  I sure wish other marketing companies saw the light in this regard.  It also made me more respectful of the companies working with them, which is a first order privacy factor. Interesting business model…..

 

 

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