Entering into 2025 with a new geopolitical norm, the economic landscape continues to evolve, particularly for those born at the tail end of the baby boom—commonly referred to as Generation Jones. This cohort, typically defined as those born between 1954 and 1965, finds itself in a unique position in today’s AI-driven world, facing challenges and opportunities that are markedly different from those of previous generations heading towards retirement and the third act of their lives.

The Context of Generation Jones

Generation Jones grew up during a time of significant social and economic change and has witnessed the decline of traditional job security, the rise of globalization, and the advent of digital technology. Now, as they approach retirement age, many members of Generation Jones are grappling with a rapidly transforming job market dominated by artificial intelligence (AI) and automation.

AI Tools and Their Limitations

While AI tools promise to enhance productivity, they often fail to cater to the specific needs of Generation Jones. Many of these technologies are marketed with a focus on younger demographics—digital natives who are already comfortable with rapid technological changes. In contrast, Generation Jones may feel not included, leading to some resentment that can hinder their ability to adapt.

For example, while AI-driven platforms for freelance work and entrepreneurship are growing in number, they often focus on agility and tech-savviness. This can create a barrier for those in Generation Jones, who may not want to make those investments. The promise of “get rich quick” schemes powered by AI may appeal to their desire for financial security, but the reality is that these ventures often are scam based.

The Allure of Get Rich Quick Schemes

The rise of AI has given birth to an array of get rich quick schemes that can be enticing. From automated trading systems to AI-generated online businesses, the allure of making money with minimal effort (side hustle) is tempting, especially for those looking to bolster their retirement savings. However, many of these schemes are built on shaky foundations and often prey on the vulnerabilities of individuals who may be seeking quick solutions to financial woes.

For Generation Jones, the risk of falling into these traps is particularly tricky. Many members of this generation are still recovering from the financial crisis of 2008 and the subsequent economic downturns. The pressure to secure their financial future can make them more susceptible to schemes that promise fast returns but deliver little more than disappointment.

Navigating the AI Landscape

So, what can Generation Jones do in this AI-driven world? The key lies in a balanced approach. Instead of chasing after the latest trends or succumbing to the pressures of quick fixes, this generation can benefit from a more strategic and informed perspective.

1. Lifelong Learning: Embracing continuous education can help bridge the technological gap. Online courses and community workshops can enhance digital literacy and build confidence in using AI tools.
2. Networking and Mentorship: Engaging with peers and younger professionals can provide valuable insights and foster collaboration. Building intergenerational networks can lead to opportunities that align with their experience and skills.
3. Mindful Investment: Rather than jumping into every new scheme, Generation Jones should focus on mindful investment strategies that consider long-term benefits over short-term gains. Researching thoroughly and seeking advice from trusted financial advisors can mitigate risks.
4. Leveraging Experience: This generation has a wealth of experience that can be translated into consulting or coaching roles. By harnessing their expertise, they can navigate the AI landscape in a way that feels authentic and rewarding.