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In a week full of stress and uncertainty, one thing is certain. We require new infrastructures to support the heavy load of all online all the time. And one thing I have learned from this week is that most video concall platforms are not scaling very well. They all meant well in offering free trials for 90 days and so on to take advantage of the online need, but cracks are showing in most platforms in terms of peak periods and performance.

Except for Zoom, I understand. Where Skype, WebEx, Google Hangouts, MS Teams are occasionally overburdened, most folks using Zoom have not had the same experience. In fact, many are turning to Zoom as the platform of choice for real life experience in the age of social distancing. Education in the form of classes (academic and practical) are springing up all over the Web.

There is a great opportunity here, assuming Zoom continues to scale, to base business models on the Zoom as a Platform (ZaaP). Let’s call it being ZaaP’d. Will Zoom become the next Facebook as the must have app to reaching and communicating with customers?