• About Dr. Alea Fairchild
  • Engaging with Dr. Fairchild
  • Videos

Alea Fairchild – Strategic Views

Alea Fairchild – Strategic Views

Tag Archives: iCar

Apple Automotive? Revamping a car….but not a network.

18 Wednesday Feb 2015

Posted by afairchild in Uncategorized

≈ 1 Comment

Tags

Apple, automotive, car, dealers, distribution, iCar, network, repairs

Hold the phone! (pun intended) There is lots of talk about Apple creating its own car, or Apple buying Tesla.   So is Apple in the iCar business now?

When you get down to it, what business is Apple, or Google, or IBM, or many other more traditional ICT companies actually in these days?  Automation?  Technological enablement?  Process change? Distribution evolution? 😉

I was just listening to CNN at lunch, and the commentator made an interesting point about it being the right time to reinvent the car.  The car for many is a personal mode of transport, which a personal form of anything is usually right up Apple’s street.  Watches, data storage, smart clothing — many forms of personal consumption are being remade. The problem currently with cars at present is that they require an infrastructure to sell, support, resell and service.  Someone would really have to make a big investment to redo that world.  So I doubt Apple wants to go that way.

Financing, recalls, etc are not likely to Apple’s kind of thing, so I suspect they will leverage some form of existing infrastructure to remake that world. Apple has created an infrastructure to sell / market its products, which is why I believe the Tesla rumor is interesting, because Apple could then leverage that infrastructure for servicing its iCar.   Because a car in the current infrastructural dynamic requires aftersales service, needs to have a residual value for resale, needs to go through a regular inspection for licensing, etc.

But I believe, based on other rumours, it is more likely that Apple would use the car hire networks to release its car, versus having its own infrastructure or buying into Tesla’s.  Because Apple is not in the business of aftersales service so much, more about initial purchase and consumable add-ons (a la iTunes and mobile apps).  You will likely be able to lease an iCar, or buy and service via Hertz, Avis, etc.

Just my humble opinion as an information economist……

Advertisement

Follow me on Twitter

My Tweets

Recent Posts

  • Organizational Resilience:   Compliance risk strategy for 2023
  • Is 2023 the year of maximalism?
  • Two key trends for 2023
  • Innovation in reuse of existing built spaces
  • Creating workplace process orchestration

Archives

  • January 2023
  • December 2022
  • August 2021
  • May 2021
  • February 2021
  • December 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • August 2019
  • July 2019
  • April 2019
  • March 2019
  • February 2018
  • January 2018
  • November 2017
  • January 2017
  • December 2016
  • November 2016
  • August 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • February 2015
  • January 2015
  • December 2014
  • September 2014
  • July 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • August 2013

Categories

  • Uncategorized

Recent Comments

edith32lamar on Why we love the Olympics
Iva Keller on Evolution of business mod…
Yves Van Seters on Apple Automotive? Revamping a…
Prediction check: 20… on Predictions for 2014 – a…

Contact me:

+32 495 228 150
M-F 9-4

Create a free website or blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Alea Fairchild - Strategic Views
    • Already have a WordPress.com account? Log in now.
    • Alea Fairchild - Strategic Views
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar