Just finished watching a press conference where SAP and hybris (now part of SAP) discuss their vision for multichannel commerce in the digital space. Their concept of Omnicommerce, where the customer experience is optimised across all channels of the brand (e-commerce, m-commerce, etc), is a strong vision.  But as I was discussing with Stefan Schmidt that the execution of the vision of data and process integration will be a tough balance between data security and customer experience optimisation.

Cross channel information and process integration will take a great deal of systems integration and process modification to get right, both with their partners and with the customers themselves.  Watch this space……

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