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I really enjoyed this article from Regus this morning, as it is a point I have been making to my clients for quite a while.  I have learned that you have to direct communication to individuals in the manner that they wish to receive it.  And there are some communication issues that have to be done in an analog manner (i.e. giving bad news to someone) for sensitivity and nuance.

Too much communication these days is superficial and impersonal.  In an age where personalization is easier than ever, many do not take the extra step to add value in a message to make it resonate that much more and make it memorable.

 

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