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Alea Fairchild – Strategic Views

Alea Fairchild – Strategic Views

Tag Archives: content

Content is not King

28 Saturday Dec 2019

Posted by afairchild in Uncategorized

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Tags

content, curation, Netflix, streaming wars, trust

Photo by Ashton Mullins on Unsplash

Content is not King.   Content is more like microplastic, everywhere and in volume.  Content is not curated anymore, on the contrary.  Content is everywhere, sprayed like a firehose.

This is why the streaming wars on broadcast media content is reasonably meaningless.  Because when you see how much people can make from YouTube and the advertising model there, you wonder why Netflix, Amazon, Disney, etc is spending so much money and time creating “original content”.

Because we are all now self-important, as shown by our need to create our own narratives (Instragram, TikTok) and our own self-fiction.  Heck, some even want to test their DNA to create their own biological narrative.

In the early era of broadcast media, we had both content creation and network curation.  People in media became trusted sources of information.  Right now, it takes personal effort to curate what is true, and what is not.  And much like the concerns when portals were created, many personal curation attempts end up filtering all but what they want to hear, not necessarily what is true.

Because of this, we get other people’s detritus.  And the effort to filter, to listen, to critically think – is beyond many people’s capacity. (Unfortunately, I see this in working in higher education.  I also see a great deal of mental health issues, which I believe is tied to this.) And I also see less people willing to read, which may be a function of time.

Trust now is a function of curation.  And the instinct to trust is built on experience and wariness, not openness and willingness to listen.

This stream of thought came to me this morning when I realized that I was not reading new authors, having bought a new book from an author I had not read before.  I have been reading blogs and articles using tools such as Medium but finding less and less relevant content for my personal interests.

So how do you go about finding new relevant and honest content in (nearly) 2020?   Where do you apply a trust factor in terms of sourcing relevant material?  I watch less TV, listen to less broadcast media, and generally have less media entertainment in my life at present.  I no longer find it that relevant or entertaining.  But I see myself in the minority, given how many people are attached to small or large screens, or with headsets or earbuds on.

I am highly critical of content now and limit myself to infrastructure providers that are not going to make me uncomfortable with their efforts to sell my data in exchange for access.  Have we all become more wary?

Where do you find yourself in this next decade finding relevant and interesting content?

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To rethink the process, rethink the content creation

19 Saturday Mar 2016

Posted by afairchild in Uncategorized

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content, delivery, publishing, research

I am multitasking right now, trying to finish a report, an article and two blog posts, as well as finishing my weekly assignment for my online teaching course. No, I am not bragging, rather I am a bit bemused by how the process of all of these is similar, but yet very different, because of the content.

One of the pieces is on process realignment, so I am stopping for a moment and sharing my thoughts on content creation with you.  So much of what we do now is crafting content for delivery, rather than focusing on content creation and then worrying about what form the delivery will take. This reminds me of a conference I went to a number of years ago where the focus of the conference was content creation, but almost all of the booths at the show were on delivery and distribution.

I was at the Shopping Innovation Expo on Thursday here in Brussels, and attended the session of Steven van Bellingham who seems to be well-known in Belgium for his expertise on social media.  What drove the audience in droves to his presentation was not how he packaged his message, although it was very well done, but his message itself.

Because of my work schedule, it is taking me much longer these days to get my content out, partly because I am too concerned about the packaging of the content for delivery.   So what hit me this morning, as I am making my to-do list for the weekend for work, is just how much of my time is spent on content delivery, rather than content creation.  And for me, content creation has been the joyous part of the journey.  So I am changing my processes to align with being in the “data” business, and will just focus on bringing you that content as best and as rapidly as I can get it out……!

Back to work.

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