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Alea Fairchild – Strategic Views

Alea Fairchild – Strategic Views

Tag Archives: hotels

Next XaaS – Robot as a Service (RaaS)

11 Tuesday Aug 2015

Posted by afairchild in Uncategorized

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economics, hospitality, hotels, productivity, RaaS, robots, Savioke, service

Doing some interesting research for an upcoming report on intelligent hotels. While reading about Aloft’s Botlr and Crown Plaza’s Dash, as well as Japan’s robot oriented hotel, I came across Savioke.  Both Dash and Botlr were built by Savioke, which is based in Santa Clara.

In a recent Hospitality Technology article, Savioke describes itself as a “”Robot as a Service (RaaS)’ company that is leading the market in autonomous delivery robots, starting with the hospitality industry. Savioke further plans to revolutionize the way things move in hotels, elder care facilities, hospitals, restaurants… anywhere people sleep or eat.”

Will robotics increase the productivity of the hospitality industry? I believe it is a complementary activity, providing a faster level of service than throwing more manpower at non value added positions.  Just like the PC became a tool to improve productivity, becoming a gateway to another way of working, the robot as a service delivery mechanism enables new models of customer service. And this may change how we perceive customer service as a whole.

One of the pictures shown in the advertisement is a woman in her bathrobe getting something delivered by the robot.   Not having to worry about what you are wearing to get service is one comfort, I suppose.  😉

 

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Smarter hotels and IoT – researching the business model evolution

06 Thursday Aug 2015

Posted by afairchild in Uncategorized

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devices, hotels, IoT, revenue, smarter hotels

In a follow-on from my post of yesterday, I am currently doing research in #IoT on smart spaces in the corporate world, looking at how devices and objects can create a better working environment for mobile workers.

One area of interest of mine is smarter hotel rooms, and how devices can make the room even more profitable and efficient.  This goes beyond energy management and into a level of personalization that a guest can opt-in to share their data (with appropriate privacy clauses) to enhance the experience. This goes beyond temperature preferences and pillow choices, but can add when they like the room cleaned, what kind of amenities they prefer, etc.   And for the hotel, the room can become even more revenue productive.  For example, if the hotel knows how much WiFi bandwidth you consume and when, and make the assumption that you are watching a movie on your laptop given the time of data and the data flow, they could create a movie bundle that included video on demand, soda and popcorn and/or a pizza delivered from room service.

I also believe that hotels can become the location of choice for mobile workers, if they can create work spaces for travelers that surpass what a coffee shop would offer in terms of amenities to work while on the road. There is a lot of conference room space in hotels that could be utilized as coffee shop alternatives for mobile workers.

Two good examples of hotels that understand that a stay is an experience that can be enhanced by technology are Starwood and Premier Inn.

Let me know if you want to reach out to share some of my business modelling on the subject with you.

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