• About Dr. Alea Fairchild
  • Engaging with Dr. Fairchild
  • Videos

Alea Fairchild – Strategic Views

Alea Fairchild – Strategic Views

Tag Archives: revenue

Smarter hotels and IoT – researching the business model evolution

06 Thursday Aug 2015

Posted by afairchild in Uncategorized

≈ Leave a comment

Tags

devices, hotels, IoT, revenue, smarter hotels

In a follow-on from my post of yesterday, I am currently doing research in #IoT on smart spaces in the corporate world, looking at how devices and objects can create a better working environment for mobile workers.

One area of interest of mine is smarter hotel rooms, and how devices can make the room even more profitable and efficient.  This goes beyond energy management and into a level of personalization that a guest can opt-in to share their data (with appropriate privacy clauses) to enhance the experience. This goes beyond temperature preferences and pillow choices, but can add when they like the room cleaned, what kind of amenities they prefer, etc.   And for the hotel, the room can become even more revenue productive.  For example, if the hotel knows how much WiFi bandwidth you consume and when, and make the assumption that you are watching a movie on your laptop given the time of data and the data flow, they could create a movie bundle that included video on demand, soda and popcorn and/or a pizza delivered from room service.

I also believe that hotels can become the location of choice for mobile workers, if they can create work spaces for travelers that surpass what a coffee shop would offer in terms of amenities to work while on the road. There is a lot of conference room space in hotels that could be utilized as coffee shop alternatives for mobile workers.

Two good examples of hotels that understand that a stay is an experience that can be enhanced by technology are Starwood and Premier Inn.

Let me know if you want to reach out to share some of my business modelling on the subject with you.

Advertisement

Follow me on Twitter

My Tweets

Recent Posts

  • Organizational Resilience:   Compliance risk strategy for 2023
  • Is 2023 the year of maximalism?
  • Two key trends for 2023
  • Innovation in reuse of existing built spaces
  • Creating workplace process orchestration

Archives

  • January 2023
  • December 2022
  • August 2021
  • May 2021
  • February 2021
  • December 2020
  • April 2020
  • March 2020
  • February 2020
  • January 2020
  • December 2019
  • August 2019
  • July 2019
  • April 2019
  • March 2019
  • February 2018
  • January 2018
  • November 2017
  • January 2017
  • December 2016
  • November 2016
  • August 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • February 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • February 2015
  • January 2015
  • December 2014
  • September 2014
  • July 2014
  • March 2014
  • February 2014
  • January 2014
  • December 2013
  • August 2013

Categories

  • Uncategorized

Recent Comments

edith32lamar on Why we love the Olympics
Iva Keller on Evolution of business mod…
Yves Van Seters on Apple Automotive? Revamping a…
Prediction check: 20… on Predictions for 2014 – a…

Contact me:

+32 495 228 150
M-F 9-4

Create a free website or blog at WordPress.com.

Privacy & Cookies: This site uses cookies. By continuing to use this website, you agree to their use.
To find out more, including how to control cookies, see here: Cookie Policy
  • Follow Following
    • Alea Fairchild - Strategic Views
    • Already have a WordPress.com account? Log in now.
    • Alea Fairchild - Strategic Views
    • Customize
    • Follow Following
    • Sign up
    • Log in
    • Report this content
    • View site in Reader
    • Manage subscriptions
    • Collapse this bar