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Alea Fairchild – Strategic Views

Alea Fairchild – Strategic Views

Tag Archives: SMAC

SMACS of trendiness

07 Friday Aug 2015

Posted by afairchild in Uncategorized

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Tags

analytics, cloud, mobile, SMAC, SMACS, social

SMACS (social, mobile, analytics, cloud and security) are trendy topics for most ICT marketing bumph these days.

The real issue is how digital has transformed how processes work and what outcomes you should expect. It’s not an analog world anymore and every digital footprint can tell you something or add value to the experience of the user.

I wish that the marketing was more about the user experience and the added value of the solution, and less about coined phrases like social and cloud.

Just my two Euro cents. 🙂

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